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Marissa Mayer’s Vision for Yahoo: Focus On technology, Not Media

by on October 22, 2012


In order to make Yahoo more interactive, it has been reported that the CEO Mayer will make use of social media, and will unveil new technology on desktop computers and tablets in a try to boost advertising sales. Plus, its mobile applications have been met with criticism — another area of improvement for Mayer’s new team.

Mayer’s focus on technology in many ways reverses a course set by Yahoo ex-executives, who had concentrated on media content deals, such as those that gave billing to Walt Disney Co’s ABC News or CNBC.

There were reporte meeting with Internet gurus including AOL Inc’s CEO Tim Armstrong, another ex-Googler; Silicon Valley lawyer Larry Sonsini; and Wall Street investment bankers, according to people familiar with the matter.

Bankers have pitched Mayer and her team on a slew of potential acquisitions, and they appeared to show interest in restaurant reservation site OpenTable Inc and advertising technology companies PubMatic, Turn and Millennial Media, one of the people said.

Caterva, a small start-up whose technology analyzes social media activity, has also been in low-level talks with Yahoo, said another source familiar with the situation.

OpenTable and PubMatic declined comment. Millennial Media and Caterva did not respond to requests for comment.



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