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The First Ever Music Video Filmed Entirely Using Instagram

by on November 30, 2012
 

We all know Instagram as an app for retro-filtered photos, but have you considered using it to film a video, one photo at a time? That’s what director Arturo Perez Jr. did for the official music video for the song “Invasión” by Mexico  City-based band The  Plastics Revolution.

With their latest music video the band claims to have released the first-ever video that uses all Instagram-generated images. The video is pretty impressive. Filmmaker Perez Jr. put together the video using 1,905 images taken around San Francisco. Each picture was run through one of the many Instagram filters on an iPhone.

“We processed all 1905 photos through the Instagram app on an iPhone 4S. However,  we used the Canon 7D to shoot the still photography. As you know the Canon 7D  can shoots about 8 frames per second on continuous shooting mode. We shot over  45,000 pictures in all. Then during the edit we condense it down to 1905  pictures. As you can imagine it was a lot of work, it actually took about five  months to finish. But we’re really happy with how Instagram made it look. We  made a conscious decision to stay true to Instagram, as no other music video had  done that before. We didn’t use any third-party software or gimmicks we were  pure Instagram” Perez Jr. said in a statement.

Many commenters are also impressed with the concept, content, storyline, and editing of these images. While this may be the first-ever music video created solely using Instagram, The Plastics Revolution may have started a trend.

Do you think it was worth the effort? Let us know what you think.

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