Foursquare, the location based social network co-funded in 2007 by Naveen Selvadurai and Dennis Crowley, announced Tuesday the launch of a dedicated mobile application for small business owners, Foursquare for Business app, that allows managers to post local updates, view recent check-ins to their establishment, view recent visitors and their tips, share Foursquare updates on both most popular social networks, Facebook and Twitter, drive traffic to their store, activate or deactivate specials, track analytics and basically learn more about their customers.
Foursquare released a local search product earlier this year, and has been working to target businesses as part of its new revenue strategy based on promotions and search, since it had a $2 million in revenue last year. This amount is not high in comparison with competitor services.
The Foursquare for Business app is currently limited to United States users – based businesses and follows the company’s decision to let business owner track recent visitors to their business over a longer period of time. That change has clearly been taken advantage of in the new application.
Currently, there are 30 million people and one million businesses that uses Foursquare. It reached over three billion check-ins and has millions more added every single day that helps it become one of the most popular social networks ever.
On Foursquare’s blog, the company explained the rationale behind the standalone application for business owners. If you want to know more details go here.
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