RIM (which is short from “Research in Motion”) will run its first Super Bowl ad, which will advertise the new BlackBerry 10 smartphone and operating system. The company that created the BlackBerry 10 Super Bowl Ads is London’s AMV BBDO, but RIM did not disclose any details about the commercial.
Research in Motion will unveil the BlackBerry 10 OS at an event on Wednesday, as well as the first two smartphones to run on the new platform.
The BlackBerry 10 Super Bowl Ads are estimated to cost between $3.7 million and $3.8 million.
The ad will start to be shown in both the United States and Canada on Feb. 3rd.
The Super Bowl is the most-watched television event of the year, drawing 111.3 million U.S. viewers in 2012.
In Canada, last year’s broadcast drew a record 8.1 million viewers.
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UPDATE: These are the commercials that should have been aired during the 2013 Super Bowl game (four of them ended up being banned by the official broadcaster for either being racist or containing inappropriate content or being politically incorrect):
“Jeep: America Is Whole Again”, “Mercedes, Coolest Man in the World”, “Budweiser, Brotherhood”, “Axe No. 15″, ”Best Buy, Asking Amy”, “Kia Sorento, Space Babies”, “Volkswagen, Get In, Get Happy”, “Seth Rogen and Paul Rudd for Samsung“, “Doritos, Fashionista Dad”, “Cars.com, Dramatic Focus Group”, “Coca-Cola, Coke Chase”, “Wheat Thins, Guardian Bigfoot”, “Taco Bell, ‘Viva Young’”, “Go Daddy, Your Big Idea”,” Hyundai, Team of Kids.”