Poker is at least a century old, and yet, it continues to be the most popular card game in the world. What is more, the game steadily makes converts among young adults, which is remarkable for a game often associated with old-timers like James Bond via Casino Royale. Market studies frequently describe the demographics of online poker sites as males between the ages of 25 and 34 who are college-educated. Winners of prestigious poker tournaments like the World Poker Tour and the World Series of Poker are often young men who prefer to bluff their way to victory garbed in hoodies and baggy pants than in a suit that resembles that of a member of the British Secret Service.
This poker renaissance is largely because of the recent changes in media technology. Online poker sites like de.partypoker.com allow users to play the game without having to go a physical casino. Not a few top poker players today had their start in such online poker rooms.
The renewed interest in the card game is also fueled by the social media boom. An article from Poker News Boy describes how social media has changed poker news reporting and the way the poker community interacts:
Poker news reporting. The most radical impact of social media on poker can be seen on the reportage of poker events. Before social media, it took at least half a day for poker news to reach its audience via print or television. Social media changed all that. Instead of reporters deployed by news organizations, now, it’s the players themselves who do the reporting by tweeting the tournament goings-on right from their tables. These first-hand reporting are often more accurate than the traditional reporting. Also, the insider minute-by-minute reporting is practically a reenactment of the game from the player’s point of view itself.
Social media has also expanded the audience of poker news as stories can be shared or retweeted now. Reactions to these stories quickly reach their producers via the comments posted by readers and the number of likes and retweets.
DIY PR for poker players. In the past, the top poker players would hire publicists to manage their public and media relations. Now, with Facebook and Twitter, poker players have become their own PR agencies. Information such as game schedules, media appearances, and brand endorsements are easily relayed by poker players to their fans. From the fans’ standpoint, this is an invaluable chance to interact with the poker players they look up to.