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IDC Survey Reveals Social Media and Facebook Addiction

by on March 29, 2013
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A couple of days ago the IDC (International Data Corporation) released a Facebook addiction sponsored survey that examined the activities of smartphone users in an attempt to demonstrate just how important social media has become in peoples every day lives. The online survey was administered for one week earlier this month amongst 7,446 people that were between the ages of 18 and 44 who were either iPhone or Android users.

According to the survey, this year there will be about 181.4 million Smartphone users, or about 57.3% of the population. They make the claim that people like using Smartphones because the mobile device plus social media gives us a feeling of connectedness that we all have a universal need to feel.

The top 3 uses for Smartphones are text message, Facebook message, and actual talking. 84% of the time that users are on their Smartphone it is either to text, email, or use some other social media application and only 16% of time is used making actual telephone calls.

The survey also revealed that 70% of Smartphone users use Facebook with 61% using the social media website daily for about 32.51 minutes. Of that time spent on Facebook about 82% is used reading things on our timelines, 49% is used responding and posting things on friend’s walls, 38% is used updating the world on our most current status, and 37% of time is used looking at friends profiles.

Out of the survey those between the ages of 18-24 revealed that at least 89% of the time they reach for their phone within 15 minutes of waking up and 54% reach for it immediately because they use their phone’s as alarm clocks.

What these results are telling us is that yes, we probably spend way too much time on Facebook and other social media. Yes, we will probably freak out if we don’t have our phones for more than a day. Yes, we like being connected. But is this necessarily a bad thing? That choice is really up to you. Your phone has Airplane mode, doesn’t it?

See also The World’s First Addictive Fitness App

Do you think the Facebook addiction is dangerous? Let us know your thoughts.

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