Today, Pinterest launched a new tool called Web Analytics, which can be used to track brands’ popularity on the social network. It is a simple and free tool to find out how many people are pinning images from your site, how many people are seeing those pins, referral traffic, the total number of repins, as well as most clicked and most pinned images. This feature is available for anyone with a verified account and access to Pinterest’s new look. The social network began updating its site for businesses and sending accounts offers, last year, in November.
This new Web Analytics tool is necessary for businesses to track their followers, since many of them see Pinterest as a major traffic source. For example, according to Sephora, their followers usually spend fifteen times more minutes on Pinterest then on Facebook.
All the data received from Pinterest Web Analytics will represent a marketing treasure for businesses. This way a retailer will know what products to promote, what style, which colors. It is just the perfect tool for marketing purposes.
Although the results will be basic, they are still pretty valuable. If you want more details you can use the advanced systems like Curalat or Pinfluencer.
The new update is seen as a way to increase Pinterest’s revenue. The company recently raised over $200 million (reaching a total valuation at $2.5 billion) from investors like Bessemer Venture Partners and Andreessen Horowitz.
What new features do you want to see on Pinterest’s Web Analytics tool?