Comedy Central will be using Twitter and Vine to produce the first online comedy festival. Starting April 29, the 5 day long online comedy festival will begin featuring celebrities like Carl Reiner, Amy Schumer, Paul Feig, Judd Apatow, and Mel Brooks.
Over 50 comedians will be contributing to the festival using the hashtag #ComedyFest. This event could potentially show the comedy world a new way to display talent. It will show who is able to provide the same ab-crunching laughs in 140 characters or 6 seconds.
Comedy Central has listed the events that will take place during the week. One of the most hyped is Jeffery Ross’s “Roast Me”. Twitter users are being asked to offer up their profiles to Ross and challenge his notorious roasting skills.
Writer, Steve Agee, will be hosting a “Vine Dining” party where him and his other Vine friends will be producing comedic 6 second videos using the Vine app. One of the last events of #ComedyFest will consist of all comedians sharing humorous stories from their lives on comedy tours.
A full list of event times and comedians is available on Comedy Central’s Tumblr.
It is not surprising Comedy Central, owned by Viacom, is teaming up with Twitter to host this event because it has been common for Comedy Central to use hashtags with the titles or episode names of the current programs.
Comedians on stand-up shows and guests on Jon Stewart’s Daily Show on Comedy Central have Twitter handles displayed regularly. #ComedyFest is an attempt by Comedy Central to distribute more content to via mobile device. They are also working an app that will help users discover new comedians. “Discovery” apps are constantly being developed because of their ability to build fan bases and increase loyalty.
Comedy Central believes a “discovery” app can aid them to gain greater audiences for specials on TV.