According to a study made by Facebook, over 40% of Americans use Facebook every day (the web version). That means over 128 million users. And about 24 million in the United Kingdom do the same, the social media company said Tuesday.
Regarding the mobile version of the site, 101 million (nearly 33%) users log into this version of the site every day.
Facebook revealed these new figures about its userbase but they are more specific than usual. Rather than reporting the traditional statistic of monthly active users, the social media giant is now announcing daily users on a country-by-country basis.
This study comes after last month, Facebook beat Wall Street estimates regarding its ad revenue totals, Zuckerberg’s site reaching $1.6 billion in total ad revenue, including more than $650 million for mobile ads alone. Maybe that is because 1 in 2 Americans use Facebook every day!
Another recent study from Morgan Stanley predicted that the future Facebook video ad market will reach $1 billion next year, and could go as high as $6.5 billion by 2020.
Underscoring the change taking place in people’s habits, Martin Sorrell, WPP founder and Chief Executive, wrote in post on LinkedIn that he expects up to 45 % of the agency’s business to go towards digital within five years.
Television has the largest share of advertising money spent in the United States with 39 percent ($66.3 million go to TV ads in 2013), while digital advertising represents about 25 percent of estimated advertising spending ($42 million this year).
Facebook is also competitive because it has the ability to target consumers.
What do you think about the fact that 1 in 2 Americans use Facebook every day? Are you one of them?