How SIP Trunking Can Help Small Businesses

by on August 13, 2013

small businesses

SIP trunking is a means of unifying your telephone and internet services across multiple locations of your enterprise. The majority of software applications for unified communications provide video voice, shared whiteboard, web conferencing and desktop sharing.
While SIP trunking Canada market is steadily growing, it is already actively replacing the business PSTN market in the US.

The Basics of SIP
Every small business wants to reach the largest number of potential customers while reducing overhead as much as possible. Both of these goals can be achieved through the use of SIP trunking. Combining voice and data in one hub can save a business up to 40% on communications costs as you strategically reduce the number of providers, network services not to mention long distance costs while also improving business continuity by managing your voice system on a large capacity network.

Because of the high prices associated with Integrated Services Digital networks (ISDN), small businesses previously could not afford to have their voice networks deployed with Primary Rate Interface (PRI) technology, which provides 23 fixed channels or lines. They were forced to use analog lines that contained very limited functionality. However, SIP trunks have usage and access costs that are considerably lower than analog lines. In addition to this, they can provide functionality that is outstanding. This allows solutions to be deployed by SMB customers that in the past, only large corporations had access to.

SIP Trunking

Some Benefits to SIP On…

Small businesses can achieve the following benefits by making the switch from a traditional network to a system that is SIP-based:

1. SIP trunking eliminates the need for toll-free numbers by providing local numbers that will reach your system as a local call.

2. Multiple phone numbers will be routed to a single SIP trunk. This will allow you to save a significant amount of money on phone lines. It will help your small business to increase its reach to potential customers.

3. Your channels will be pooled across multiple locations. This will help you to avoid paying for services at each individual site.

SIP trunking allows a small business to take advantage of many end-user elements in a telephone system that is IP-based. It is then sent to the web while still being compatible with a traditional public switched telephone network.


SIP trunking is a great service for small businesses that want to have their current equipment and infrastructure remain intact, while moving to the future of telecommunications full steam ahead.

The potential for backwards compatibility and the ease with which SIP can be integrated increases the productive nature of SIP trunking. It can enable your business to take advantage of hosted features such as forwarding services, routing and call answering. This will allow your business to handle your inbound calls in a more effective manner. Moreover, your remote staff can be communicated with at a fraction of the cost.

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SIP trunking is a great option to consider if you are looking to make your voice communications management more effective and sharpen your edge in today’s competitive business world.

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